Artwork & Branding Information

All file types are not created equal. A low-resolution art file is one of the biggest obstacles to a successful, high-quality print. There are two main types of image files: vector and raster (also known as bitmap). A vector file is the best file type and highest-quality image format. It will always produce the best possible result.

Raster files can be great–and necessary, in the case of photographic images, but they should be high-resolution with minimal compression to get the best results. So the important point with raster files is that it’s not as much the file type that makes the difference, but the quality of the file.

Vector Files

Vector files are our most preferred type of file when setting up a print job. The reason for this is the file can easily be scaled larger or smaller without compromising the quality of the artwork. Vector images stay crisp and clean no matter how far you zoom in. Vector files are the cleanest, easiest and preferred format for most logos and text images

Examples of Vectorized file are:
- .ai, .eps, .svg and .pdf (if in vector format)

Raster Files

Raster images, also known as Bitmaps, are made up of individual pixels. Digital photos and detailed graphics both come in raster form. However, because their pixel number is fixed, raster images can become distorted or blurry when resized to fill a bigger or smaller space. Unlike vector images, raster files don’t maintain their resolution when resized. Their colours and details can distort when enlarged, reducing the number of ways you can use these images. All bitmap images must be over 300dpi.

Examples of Raster files are:
- .psd, .pdf, .jpg, .gif, and .png

Logo Re-Draw

We have an expert in-house design team that can help create your artwork from scratch or redraw your current artwork if it is not currently saved in the correct format. Any design assistance we provide, we charge for but the files are yours to keep when they are completed.

Contact our design team for further information.

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Pantone Colour Matching

If you have a specific colour to be used in your artwork, please provide the Pantone Colours. If a Pantone colour has not been specified for your artwork we will match as close as possible to the artwork on the computer screen. It is important to note that Pantone Colours will vary from monitor to swatch book to the mixed ink. Digital visuals and pantone colours will be provided for your approval prior to branding.

Embroidery Setup

Before we can stitch out your artwork we need to digitise your file. The digitised file or 'run file' tells the embroidery machine what stitches to put where and in what order to do it. Therefore you can supply your design in any format, as when we digitise your logo we redraw it from scratch.

- File types can be in any format.
- Text cannot be any smaller than 5mm in height, otherwise it will not be legible when it is stitched out.
- You can have a maximum of 12 embroidery colours.

Brand Guidelines

Brand guidelines are clearly defined rules and standards that communicate how your brand should be represented to the world. Brand guidelines standardize colour and font usage, logo application, tone and voice, image styles, graphics usage, brand sentiment, and more. Brand guidelines help businesses and organisations ensure the overall look and feel of their brand identity.

Brand guidelines typically include:
-Guidance on logo usage
-An overview of the visual expression and how to use visual elements
-Typography rules (e.g., fonts, type size, and line height)
-Illustration, icon, and photographic style overview
-Colour palettes
-Grid templates and white space rules

Contact us today for further information

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